TARGET

Escape to Target for an exotic dream

OpalHouse, Target's newest housewares line

OpalHouse, Target's newest housewares line

As we all know, I keep tabs on what's new at Target. It's the only place in New York City I can buy Pixi by Petra makeup AND it's SUCH a good option for a guilt-free impulse buy. 

Today Target debuted their new housewares line, OpalHouse. GEMS I TELL YOU, GEMS. 

As per usual, I have scouted OpalHouse online to learn the inventory, then scouted it in person to check for quality, and finally saved only my favorites in a dedicated Pinterest board. So, if you'd like to save yourself the trouble of scrolling through 30 PAGES of items and shop from my picks, CLICK HERE.

Click Here to shop my picks

Collection Highlights:

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1. picnic & patio

THIS COLLECTION IS GIVING ME MERCHANT-IVORY MOVIE PICNIC FANTASIES.

Imagine we're setting up a picnic worthy of a Victorian Grand Tour party. 

What will we sit on? Stunning outdoor rugs,

Shaded from the sun by stylish umbrellas,

inspiration: Royal Ascot, Marie Antoinette, A Room with a View.

OK, I have to peace out from this engrossing daydream.


2. Bargain Priced Velvet Bedding

TARGET'S RENDITION OF THIS LUXE TREND IS SHOCKINGLY GOOD QUALITY.

$600 at Neiman Marcus gets you a velvet quilt. $600 at Target gets you a velvet quilt, two shams, three accent pillows, a headboard and an ottoman for the foot of the bed.

inspirationNeiman Marcus, Elle Decor UK


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  • 3. removable wallpaper

  • IT'S NOT JUST FOR RENTERS! I mean yes, these are among the few patterns in good taste available to renters, bravo Target. But removable wallpaper is also good for wallpaper virgins, people who prefer updating seasonally/annually, and those on a super strict budget who will DIY anyway.

inspiration: Helen Dealtry's photos of Secondhand Rose, before it closed


Dorothy Draper reigning over the Greenbrier

Dorothy Draper reigning over the Greenbrier

4. high-end "inspired" prints

Prints are a consistent weak point at the low end of interiors retailing, and Target is typically no exception; there are lots of bad prints in this line too. But these particular OpalHouse prints have me doing double takes like~ Dorothy Draper, is that you? Edward Zajac?!?! Clarence House, is this a licensing deal? Diane von Furstenberg, ARE YOU AWARE OF THIS?  That's a good thing.

DESIGN LEGENDS ON THE LEFT, TARGET ON THE RIGHT:

inspiration: design legends


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5. this rattan bar cart

It's a goddamn classic. Spend $150 now, have it for the rest of your life and your children will inherit. Do I have my my grandfather's 1940s rattan drinks trolley and brass lunch carrier he brought from Hong Kong? No, my awful uncle does, but I sure as hell remember them! And I've always intended to purchase equivalents on the antiques market, at my convenience. This bar cart will do!

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inspiration: as close to my memory as I could muster on a 20 minute google journey . . . they lived in a gazebo year round, btw, of course

Will you be picking anything up from OpalHouse at Target?

SHOP MY OPALHOUSE PICKS